UTM tag generator
Create links for advertising on Facebook, Instagram, Google Ads, Tilda
Traffic source:
utm_source
utm_medium
utm_campaign
utm_content
utm_term
Which UTM tag parameters should I use?
- GoogleAds
{adgroupid}
Ad group number used to segment impression and click-through data
{adposition}
Sequence number and area of ad placement on the search results page
{campaignid}
A digital code that links the displayed ad to a specific advertising campaign
{creative}
An individual number assigned to each ad for its precise identification
{device}
Type of user device that initiated the click
{feeditemid}
User action to activate a specific extension
{keyword}
The keyword used to display the ad in the search network or the most relevant keyword for display in the contextual media network
{loc_interest_ms}
Identifier of the request location
{loc_physical_ms}
A code indicating the city or country where the click was made
{lpurl}
Final URL. It is encrypted if {lpurl} is not specified at the beginning of the tracking template. If {lpurl} is not at the beginning of the template, spaces and characters ?, =, ”, #, \t, ', and (space) are replaced with escape codes.
{matchtype}
Keyword matching parameter
{merchant_id}
Google Merchant Center account ID that contains data about the product for which this ad was created
{placement}
The platform where a click on an ad was recorded that meets the conditions of the selected targeting model
{product_channel}
Distribution channel of the product offer
{product_country}
The country where the product advertised in the ad is sold
{product_id}
Product ID associated with the advertising campaign and obtained from the Merchant Center data
{product_language}
Language in which product information is presented in the Merchant Center
{product_partition_id}
ID of the product group associated with the ad
{store_code}
For campaigns related to offline sales, an individual identifier of the point of sale is specified here
{targetid}
A special identifier created by the system automatically to identify ads targeting a specific keyword and remarketing audience at the same time
{{ad.id}}
ad id
{{ad.name}}
indicates the name of the ad
{{adset.id}}
specify the id of the ad group (adset)
{{adset.name}}
passes the name of the ad group
{{campaign.id}}
passes the id of the ad campaign
{{campaign.name}}
passes the name of the ad campaign
{{placement}}
indicates the location of the ad
{{site_source_name}}
passes the traffic source platform
{{ad.id}}
ad id
{{ad.name}}
indicates the name of the ad
{{adset.id}}
specify the id of the ad group (adset)
{{adset.name}}
passes the name of the ad group
{{campaign.id}}
passes the id of the ad campaign
{{campaign.name}}
passes the name of the ad campaign
{{placement}}
indicates the location of the ad
{{site_source_name}}
passes the traffic source platform