UTM tag generator

Create links for advertising on Facebook, Instagram, Google Ads, Tilda

Campaign source

utm_source

Campaign Medium

utm_medium

Campaign Name

utm_campaign

Campaign Content

utm_content

Campaign Term

utm_term

Your URL with a UTM tag

Which UTM tag parameters should I use?

GoogleAds
Instagram
Facebook

{adgroupid}

Ad group number used to segment impression and click-through data

{adposition}

Sequence number and area of ad placement on the search results page

{campaignid}

A digital code that links the displayed ad to a specific advertising campaign

{creative}

An individual number assigned to each ad for its precise identification

{device}

Type of user device that initiated the click

{feeditemid}

User action to activate a specific extension

{keyword}

The keyword used to display the ad in the search network or the most relevant keyword for display in the contextual media network

{loc_interest_ms}

Identifier of the request location

{loc_physical_ms}

A code indicating the city or country where the click was made

{lpurl}

Final URL. It is encrypted if {lpurl} is not specified at the beginning of the tracking template. If {lpurl} is not at the beginning of the template, spaces and characters ?, =, ”, #, \t, ', and (space) are replaced with escape codes.

{matchtype}

Keyword matching parameter

{merchant_id}

Google Merchant Center account ID that contains data about the product for which this ad was created

{placement}

The platform where a click on an ad was recorded that meets the conditions of the selected targeting model

{product_channel}

Distribution channel of the product offer

{product_country}

The country where the product advertised in the ad is sold

{product_id}

Product ID associated with the advertising campaign and obtained from the Merchant Center data

{product_language}

Language in which product information is presented in the Merchant Center

{product_partition_id}

ID of the product group associated with the ad

{store_code}

For campaigns related to offline sales, an individual identifier of the point of sale is specified here

{targetid}

A special identifier created by the system automatically to identify ads targeting a specific keyword and remarketing audience at the same time

ad id

indicates the name of the ad

specify the id of the ad group (adset)

passes the name of the ad group

passes the id of the ad campaign

passes the name of the ad campaign

indicates the location of the ad

passes the traffic source platform